This humane society displays a well executed PSA for adopting a dog. It displays life like a puzzle and not having a dog is like missing a puzzle piece to complete your overall puzzle. I feel that this PSA is very strong and unique allowing me to remember this PSA well after seeing it, having it stick in the viewer's mind is a very good thing to acquire with your photo making your message heard and remembered.
CGR-120-S101
Monday, July 1, 2013
Pedigree
This PSA displays a dog behind a fence/ in a cage wanting to find a home. Pedigree does a great job at selecting a photo were the dog seems to grab the viewer's attention with its eyes. You can feel the emotion present in this photo. Pedigree uses their signature yellow coloring of their packaging to display in their information's typeface. Drawing attention to the information, then leading to the dog and then to the bottom with all of the company information.
Doggie Paddle
These are some fun photos of dogs as they jump into the water, catching their expressions
as they enter the water to retrieve a toy. They also used a similar photo for this add. Playing with the fact that the hot sauce is so hot that the only way of curing it is to jump into a pool. The look on the dogs' faces are priceless and well shot.Before and After
This photo went through various different stages to become an edited piece. You can see that the overall photo is lightened, the levels are brighter and clean. There seems to have been a blurring of her skin to hide lines and imperfections. Her eyes were brightened to show off her brown coloring. Her lips look healthier with a overlay of a bright pink. The after photo looks a lot better from the original but it's not overly done wich is hard to find in magazines with celebrities.
Flu PSA
A creative way of displaying a PSA for the flu. This appears to be a black and white photo, but then again looks desaturated instead. I feel as though the type in this ad isn't strong enough to get the message across. Maybe if they tried different colors and typefaces they can find one that would grab the attention of viewers and stick with them after seeing this PSA.
WWF PSA
These PSA's for WWF are photo heavy and pack a lot into one photo. They show endangered animals in their natural environments. Using the tagline "Be the voice, for those who have no voice". Showing that animals need our help and that they can't communicate their problems and when they need help. These photos show emotion and help the viewer connect with the animal hopefully inspiring them to help out.
Work Safe PSA
This PSA focuses on the workplace and how it can harm someone. The title for this add is "Work Safe", meaning we all need to stay alert in the work place and to ask question if we are unsure of something. This PSA is very photo strong, showing the work environment he was most likely in when he was injured. Focusing on his injury showing details and coloring changes of the skin. The focus starts with the quote, travels to the arm and then finishes off with the information at the bottom which is very affective.
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