This PSA displays a dog behind a fence/ in a cage wanting to find a home. Pedigree does a great job at selecting a photo were the dog seems to grab the viewer's attention with its eyes. You can feel the emotion present in this photo. Pedigree uses their signature yellow coloring of their packaging to display in their information's typeface. Drawing attention to the information, then leading to the dog and then to the bottom with all of the company information.
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